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Tips to Prepare for a New WordPress Site

Tips to Prepare for a New WordPress Site

Although WordPress was initially created as a platform for bloggers, it has grown into one of the most popular websites for artists, business owners, writers, and more.
Because of its ease of use, affordability, and array of themes and plugins, companies all over the world are turning to WordPress for their professional website needs.
Getting started on your own WordPress website is relatively simple, but the following tips will help you prepare beforehand:

1. Figure out What Layout and Color Scheme You Want:

There are thousands of professionally created themes you can choose from on WordPress. Take to time to pursue as many as you like to get an idea of the type of layout you want your website to have. For color schemes, many businesses will typically choose their store or brand colors, but feel free to also decide on something that’s eye-catching yet appropriate for your industry.

2. Decide What Type of Content You Want on Your Page:

It’s a good idea to decide on the type of content you want on your page beforehand so that you’ll have a description in mind of how you want your website to be.
For example, you’ll probably want to create content on your services, products, business hours, location, and any frequently asked questions. Additionally, however, think about blog topics, industry-relevant tips, and tutorial content that would benefit your website.
3. Decide How Blog Posts Will be Laid Out:
Blogs are an important part of a business website and should be placed prominently so that consumers can easily find it. Once you’ve figured out your layout design, choose a space in the layout that would be ideal for your blog posts.
Some companies choose to place their blog posts on a sidebar (see below for more details) of the main webpage while others place them at the top. Wherever you decide to place your blog posts, make sure that it’s easy for others to access.
4. Decide if You Want a Sidebar:
A sidebar is a unique way to prominently place important information on the left-hand or right-hand side of a website.
As previously mentioned, a sidebar can be used to categorize your blog posts, but it can also be used to put your product information, archives, and photos in order.
In addition, sidebars provide a place for your widgets, such as calendars, social network sharing, and more.

5. Decide Who Will Design Your Site:

WordPress has several different themes to choose from. However, if you need a site customized specifically how you want it, you’ll need to decide on a web designer; preferably a professional who is experienced in WordPress design.
We can get your New WordPress Site up and going
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Tips to Keep Your WordPress Site Secure

Tips to Keep Your WordPress Site Secure

With over 60 million active websites across the globe, WordPress is one of the most popular platforms on Internet. Yet, because of the sheer amount of WordPress members along with its ease of use, WordPress is sometimes a target for hackers.
However, there are several ways that you can keep your site secure.

1.Choose a Strong Password:

A strong password is a must for any account you have, including WordPress. Unfortunately, some people choose simple passwords or a general password they use for all of their accounts.

It’s imperative to create an original password that’s mixed with a variation of letters, symbols, and numbers. Hackers use password crack tools, and if you have a common password, it makes it easy for hackers to attack and compromise your website.

2. Backup:

You should always back up everything on your WordPress website regularly. Although your website hosting company may help, it’s recommended to find a powerful backup plugin.

For example, Updraft Plus is a free tool provided by WordPress that backs up all of your data into your chosen destination, such as Google Drive, Dropbox, SFTP, FTP, and much more.

3. Choose a Strong Webhost Company:

There are arrays of webhost companies available, and people often get confused as to which one to use.

It’s important to do you research before deciding on a webhost company as there are many companies that don’t utilize web security tools. Make sure you choose a webhost that not only offers security tools, but also monitors your website for threats.

4. Delete Plugins You Don’t Use:

If you’ve installed a plugin you don’t want or if you’ve replaced an old plugin with a better one, make sure you delete the plugins you no longer use. While it’s simple to click the “Deactivate” button to stop the plugin, that isn’t enough to keep your website safe.

Keep in mind that although you’ve deactivated the unused plugin, if you don’t delete it as well, you are leaving codes on your server. This is an open invitation for hackers to exploit your website. Always press the “Delete” key after you’ve deactivated unused plugins.

5. Use a Secure Server Only:

When you login to your WordPress account, make sure you are using a secured, wired Internet connection. If you a use a wireless Internet connection be certain that it has secure encoding and data encryption. Accessing your account from public places that offer free Wi-Fi makes your website vulnerable to hackers.

Source: WordPress: Stats: http://en.wordpress.com/stats/

How WordPress Sites Can Save You Money

How WordPress Sites Can Save You Money

You may think that in order to have a professional company website, a lot of money needs to be invested. However, there are a variety of added options that make maintaining a WordPress website cost-effectively. [gd_products 31]
WordPress makes it simple for even novices to manage high-quality business websites, while getting more leads at the same time.
The following are some of the more prominent ways in which WordPress sites can save you and your company money:
WordPress Themes
One of the most important features of WordPress is its endless variety of professional themes that are affordable for designers. Because of this, they are generally able to charge businesses less than they would for a fully-coded custom-designed HTML websites.
Regardless of what industry you are in, there are several WordPress themes to that will accurately and professionally represent your brand. The best part is that these themes can be fully-customized to meet your company’s need. This is where the services of a professional WordPress designer will work in your favor.
Quick and Easy Updates
Sometimes, businesses need to make quick, simple updates to their websites quite often. This can include tasks such as adding an image or posting an article.
Many are forced to contact their web designer to make these small changes, which means a nice hefty fee in some cases. But with a WordPress website business owners and/or staff can easily make these changes on their own.
Plugins and Widgets
Plugins and widgets are software you can add to your site to enhance it, such as web advertising, social media integration, Google Analytics, and much more. Instead of requiring extensive HTML coding to include these features, WordPress contains ways to make these enhancements with a few clicks of a mouse.
SEO-Friendly
WordPress is designed to be SEO-friendly with many ways to make optimizing your site fairly simple. All you need to do is consistently update your company website with quality content and appropriate keywords.
In addition, WordPress allows you to categorize your content into relevant topics which makes it easier to interlink your pages.
Furthermore, adding images to WordPress is a simple process, and you’ll be able to add a title and description to each picture for added SEO benefits.
As a result, optimizing your website becomes a lot less labor-intensive, which means your overall costs for generating more online exposure is reduced.

WordPress and Social Media

WordPress and Social Media

With the explosion of social media platforms such as Facebook, Twitter, and YouTube, small companies might be wondering if they even need a business website.
Since social media sites offer many of the tools that a website offers, it may seem that social networking has now replaced the traditional business websites; but there are several things that a professional business website can offer that social media cannot.
However, WordPress makes linking social media to your company website easier than any other platform. Not only that, but going forward, your website and social media can work together to help you get more eyes on your business.
Here are some reasons you will always need a company website, in addition to social media:
You Are the Owner
When you create a WordPress website, you become the owner of it. Since WordPress is a content management system (CMS), it will never be sold and you’ll always have your own domain name. Although social media is a powerful way to engage with customers and bring in new business, all of your content placed on a social media site will be associated with the site’s brand.
You Are in Control
On social media sites, users have an array of options, such as games, chats, pictures, and other business pages they can visit. With your own business website, you control everything that happens.
There are no “social” features that distract your visitors, keeping the focus on your products and services. Additionally, readers won’t be bogged down with competitor advertisements.
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The Credibility Factor
While social media certainly helps your image via customer engagement and support, nothing can replace the authority that a high-quality, professional website brings.
Having your own professional website and consistently loading it up with quality content can boost your credibility and ultimately drive in new business.
Keep in mind, however, that the best course of action is into incorporate social media into your business website. This way, you will have the best of both worlds.
You’ll be able to identify yourself as true leader in your industry through social engagement, as well as a professional website that accurately represents your brand.

Tips for Claiming Your Restaurant’s Local Directory Listings

Tips for Claiming Your Restaurant’s Local Directory Listings

If you have started an online marketing campaign for your restaurant, then one of the first things you will want to do is to claim your restaurant’s local directory listing.
These listing have replaced the old “Yellow Pages” and are one of the main ways in which customers look for restaurants today. In order to make sure your establishment shows up whenever potential customers search for a place to eat in your area, claim your restaurant’s local directory listings on as many platforms as possible.
This is similar to applying to be in the Yellow Pages; but it’s different in the fact that it’s digital. Fortunately, for restaurant owners, with a few simple tips, this process can actually be quite easy.
Claiming on Google
This is one of the first and most important places to claim your restaurant’s local directory as it is often the most-used directory. Log on to https://www.google.com/business/placesforbusiness/ and fill out the information. Make sure that you include information about hours, specials and menus. The more information you post, the better. 
Yelp Local Directory
Many diners will turn to Yelp when considering a restaurant or to review one they have visited before. Go to https://biz.yelp.com/claiming to create a listing. After you have created a listing, make sure that you check back to read comments. This is a great way to see if there have been any issues in your establishment and to address both positive and negative reviews.
Foursquare
Many social media savvy restaurants are using Foursquare to help promote their companies. This a great, free way to help promote your business. Go to http://business.foursquare.com/listing/ to create a listing.
After you have claimed listing here, make sure you are using your listing. Update your information and photos and stay engaged with your customers.
Remember, these listings are like free advertisements so you will want to make sure that you are using these free resources accordingly. These listings can quickly promote any SEO campaign and help get the word out about your establishment. The more reviews and posts connected to the listing, the higher Google will rank you on their search engine results.
In other words, the more engaged you are with your listings, the better results you will get; resulting in a stronger, more visible online presence.
Remember, these listings are the base for any online marketing campaign; so take them seriously as they can pay off tremendously for your restaurant. Bought to you by Clifford Petry Owner at CliffatGoodlandLLC Inc. Your Local Business Consultant. Google Local Guide Clifford Petry

A Poorly Designed Site Can Cost You Customers

A Poorly Designed Site Can

Cost You Customers

No matter how professional your company is or how strong your services are, a poorly designed website could cost you more than you think.66
Nowadays, your website may be the first thing that consumers see before making a purchasing decision.
People are turning to the Internet to find products and services now more than ever.
If you’re unsure if your website is up to the standards of consumers, there are several telltale signs…
* Subpar Functionality: It’s important to ensure that all your links, videos, and graphics are running smoothly at all times. In some cases these issues may be unbeknownst to you, but make sure you’re proactive and get a problem repaired as soon as possible.
* User Experience: Consumers want websites that are easy to use yet still provide eye-catching options. For example, a simple link that directs them to a product isn’t as pleasing a link highlighted in blue, with a beautiful picture and a product description beside it.
In addition, service information and products should always be easy to find. Obscure, hard-to-find information is a disappointment to consumers as they want to find things as quickly and as effortlessly as possible.
* Categories: Your website should be designed with categories for each product and/or service you offer. This not only helps your site look cleaner, but it also ties into the user experience, making it simpler to find information.
If your products and service information is scattered sporadically throughout your website with no order, then your site probably needs an overhaul.
* Font Size, Text, and Search Boxes: Outdated text, hard-to-read fonts, and websites without a prominently placed search box all plays a part in a poorly designed website.
If your website isn’t designed in a user-friendly way, you run the risk of not only losing potential paying customers, but also current customers as well.
* Consumers do research before they make purchasing decisions, whether in-store or online. If your website isn’t designed with the customer in mind, these consumers can easily move on to a similar business with a better website.qtq80-AmJKbD
* Word gets around easily online, especially via reviews. If someone has a difficult time on your website, there is a good chance that this information will be shared with others.
* Most people don’t return to a difficult website, including, in some instances, current customers.
Contact us here
Cliff Petry Rocks

Cliff Petry Rocks

Name
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Freebie tricks

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Viruses
Free software infected with viruses and Trojans. You will need a good antivirus and make sure you have always the latest updates. Only download files from respected sources and you should be just fine. You can get some free stuff on our website. We try to test all freebies first.

Server security holes
If you run a website, be aware of any holes that may expose you to hacking. A security hole can make someone else take control of your website and use it for illegal purposes and guess what… you will face the consequences. Avoid as much as possible open-source software, specially if it’s not updated for a long time.

Trial subscriptions
Those are freebies that aren’t really freebies. They usually ask for your financial information in order to get access to that particular freebie. Open your eyes wide when you enter such information… every respectable website should have a security certificate on that page. Check it and see if the certificate is genuine. Do not enter PayPal details on pages outside WWW.PayPal.com, do not enter moneybookers details on pages outside www.moneybookers.com. Check the domain and if you spot something wrong get out of there and report them.

Shipping and handling
A freebie that require you to pay for shipping and handling isn’t really free anymore, is it? That don’t mean is not worth it… I would pay shipping and handling for a free plasma TV. But this can also be a trick… watch the domains that ask for credit card details the same way as for trial subscriptions. If anything looks suspicious, do not enter any financial details.

Email
When you try to access freebie directories, you still have to register and provide them with your email address. Look for privacy policy… some websites will sign you up for tones of spam newsletter and some will even sell your email address. An active email address is worth from 0,05$ up to 5$ on the black market. You all know what i mean… pharma stores that spawn everywhere, dating websites that send you 5-6 emails a day and so on.

The bottom line is that you are your best antivirus. Just keep your eyes open and don’t click any link that pops in front of your eyes. Read, think and analyze everything.

Don’t Fall For The Latest Internet Identity Theft Scam

Q: I use PayPal to accept credit cards for my online collectibles business. I recently received an email that my PayPal account was going to expire in five days if I didn’t click a link in the email and give them my PayPal account information. Being naturally paranoid I decided not to give this information and I’m happy to say that my PayPal account did not expire. Was this a scam?
— Brenda A.

A: Be thankful that your paranoia kicked in, Brenda, because you were about to fall victim to the scam of the week, this one aimed at the 35 million merchants and individuals who use http://Paypal.com as their online payment processor.

The email you received was not from PayPal, but from an Internet bad guy behind a forged email address using the http://PayPal.com domain. You should understand that no reputable online company will ever ask you to provide your account information. Think about it. They already have this information. Why would they ask you to provide it.

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Since I use PayPal for several of my online ventures, I, too, received the email in question. The email first seeks to instill fear in you by saying that your PayPal account will be closed if you do not provide personal information. You are then directed to open an attached executable file and enter your PayPal account information and other personal information that PayPal doesn’t even require, including your social security number, checking and savings account information, driver’s license number, and other personal information that can be used to clean out your PayPal account and perhaps even steal your identity.

If you’re not familiar with PayPal, it is a hugely successful, web-based company (purchased by eBay in 2002) that many online retailers and eBay sellers use to accept electronic payments for everything from newsletter subscriptions to consulting services to just about any product for sale on eBay.

The allure of PayPal is that it does not require the seller to have a bank merchant account through which to process credit cards. Anyone with a verifiable email address and bank account can use PayPal and the service can be implemented almost immediately after registering. When someone places an order on a website that uses PayPal for online payments, that customer is directed to http://PayPal.com to complete the payment process using a credit card or electronic check. The merchant can transfer the money collected in his PayPal account to his checking account any time he likes. Since many larger merchants make this transfer just once a week or so, their PayPal accounts are ripe for the picking from those who have the cunning and lack of ethics required to gain access.

The sheer number of PayPal customers is one reason it has become a popular target of scam artists trying to steal personal information from individuals and businesses alike. Identify theft is on the rise. Thanks to the Internet stealing someone’s identity has never been easier. At any given moment, there are any number of Internet thieves using all manner of high-tech wizardry to steal personal and business information from unsuspecting souls, and many times they can gain access to this information simply by asking the person to provide it through fraudulent means.

The PayPal scam is just the latest in a long line of sophisticated attempts to steal personal information through online means, Amazon, eBay, Dell Computer, and many others have been the brunt of many such scams in recent years.

Identity theft is what’s known as “a knowledge crime,” which means that the criminal doesn’t have to break into your house to rob you blind. If you have a bank account and a social security number, you are susceptible to identity theft.

While most people are familiar with identity theft, most business men and women never think about it happening to them, at least on a professional level. Consider this: if a criminal can learn your business checking account number or the number of your company credit card, they can steal far more from your business than if they had simply knocked down the door and carted off your desk.

The Internet aside, most business and personal identity theft is still the result of stolen wallets and dumpster diving. You should guard your business records closely and be very careful what you throw away. Stop and think for a moment what a criminal might find in the dumpster behind your office.

There’s a good chance that dumpster has, at various times, contained scraps of paper with your social security number, driver’s license number, credit card number, old ATM cards, telephone calling cards, and other pieces of vital business information like bank statements, invoices, and purchase orders. A dumpster-diving thief could literally rob your business blind in a matter of hours.

Here are a few ways to protect yourself from business and personal identity theft.

· Never give out your first name, last name, business name, email address, account passwords, credit card numbers, bank account information, PIN number, social security number, or driver’s license number.

· Change your online account passwords every 30 days. Believe it or not, a hacker who steals your personal information can guess your online account passwords in about two minutes. If your Charles Schwab online account password is your birthday or the name of your first-born or family pet, count on a hacker cracking that code faster than you can say “Bill Gates.”

· Never provide personal information in response to an email or telephone call. Just because someone calls and says they are from Dunn & Bradstreet and need to confirm your business information does not mean they are really from Dunn & Bradstreet.

· Never give your business credit card number over the phone to place an order with someone who has called you unsolicited. If you are interested in what they are selling get their number, check out their company, then call them back to place the order.

If you think that you have become the victim of identity theft or think someone is trying to steal your identity or personal information you should report them immediately to the Federal Trade Commission. You will find more information on their website at http://www.consumer.gov/idtheft/. For more information on what to do if identity theft happens to you visit http://www.privacyrights.org/fs/fs17a.htm.

So, if you ever receive an email from PayPal, Amazon, eBay, or any other e-commerce website asking you to update your account information by email you can pretty much bet the farm that it is a scam.

Here’s to your success. Cliff Petry of Goodland Kansas

Do You Want Someone To Know Your Secrets?

Do You Want Someone To Know Your Secrets? Protect Yourself with a Firewall

With more and more small and home based businesses getting high-speed, full-time Internet connections, like Cable modem and DSL, there is an increased need for firewall software and/or hardware.

A firewall can be many things, but the main thing you need to know is that without one you are at risk of someone breaking into your computer. With people staying connected to the Internet full-time with Cable modems or a DSL line, you are at a MUCH greater risk of someone accessing your computer from a remote location.

Basically a firewall limits the access to your computer from the Internet. This has nothing to do with your website. That’s your web host’s responsibility to protect your site (which is another reason to make sure you have a reputable firm hosting your website). We’re talking about someone accessing the computer that’s sitting on your desktop right now.

I was amazed at the number of alerts I got when I first installed my firewall. Each alert meant that someone or some automated robot was trying to access my computer. Admittedly, if you are a small business just beginning e-commerce operations, you are not a prestigious target for a hacker to attack. But you might be a fun target for some 8th grader who wants to see if they can get into your computer.

Begin by immediately downloading and installing some free firewall software: You could visit http://www.firewall.com/ for many choices and more technical articles about firewalls.

I got my free firewall at http://www.zonelabs.com . It provides a good beginners level of protection. http://store.mcafee.com/ has a popular firewall for about $40.00. So does http://www.networkice.com/ that has one called Black Ice Defender.

As your business grows, you probably will want to graduate to more sophisticated software and hardware solutions. Just know that you MUST do something and you must do it NOW!