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Your domain identifies your business in the eyes of the people searching for the product or products you are selling on your website and in the eyes of the search engines. So, is choosing a domain important? The answer is yes. I hope to enlighten you to some important elements to creating and owning a domain name.
What Is A Domain Name
What is a Domain Name? Your website has a unique address called an IP address. The domain name–in essence, is the IP address with a naming convention. It is far easier for people to remember a name instead of a bunch of numbers.
Creating A Domain Name
Many people new to the Internet and to the Internet Business, do not realize the importance of a Domain Name, they just think they can put up any creative name and people will come. If you’re lucky, that may be true, but in truth, your creativity should incorporate the following tips:
When creating a domain name, you should keep in mind the following tips: 1. If it is possible, go with a “.com” extension. This is the most common, and easier for people to remember. In my case, no(per) .com was available, so I opted for the .rocks. Since I’m in a business of affiliate marketing — I felt it perfect for my needs. 2. The name itself — Do not use dashes or numbers in your domain name–it is hard for people to remember, unless it is central to the theme of your site. 3. Keep your name as compact as possible — the fewer words in the naming/description of your website will make it easier for people to remember your site name, and that is definitely what you want.
Protecting Your Domain Name Once you have your domain name, and your website is flourishing — you must protect your domain.
So how do you protect your domain? At the end of the year, the registrar will send you a notice that your domain name is about to expire. inadvertently, you may be thinking, that they just want your money, and they can darn well wait til the date it is due to get your money! Well, I wouldn’t do that. There is a very legitimate process called “drop catching”– that can easily destroy all your hard work in one instance.
Drop catching is a legal process by which people can quickly grab domain names that have expired and use the link to create a website consisting of advertisements — or worse yet, resell them to make a profit off of your hard-earned traffic. So, it is wise that you do not wait til the last-minute to pay your registration. You do not want to log-in to your site, to find an error, or find out that suddenly you are no longer in business.
The rules of the ICANN (Internet Corporation for Assigned Names and Numbers), gives domain registrars 45 days after the expiration date to notify the website owner that their domain name is going to be dropped from the registry. After the 45 days, you have a 30 day grace period, then your domain is up for grabs. However ..
Some domain services have created an auction process for expired names, such as GoDaddy.com, that begins the auctioning of domain names in as little of 30 days after the expiration date, to prospective buyers. However, GoDaddy.com does state to the prospective buyer in the auction process, that the original owners still have the option of reclaiming their name.
What’s in a name? If it’s a domain name, it can be your future online. So choose wisely, and protect what you worked, or have been working for — a business online.
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As your Internet business grows, the value of your domain name increases. The issue of a domain name trademark should move to the top of your list. You need to guard against unscrupulous competitors that may try to incorporate your domain name in their meta tags to obtain search engine rankings under your name. If you have a domain name trademark, you can go after these individuals and compel the search engines to remove their listings.
What Is A Trademark?
A trademark is a distinctive item that is used to identify a logo, product, device, package or service. The trademark identifies the item as being provided by a particular firm. To protect these items you can obtain a mark from the patent and trademark office that prohibits others from trying to gain economic advantage from your mark.
The patent and trademark office views domain names in a unique way. The office views the “http://www” element as a part of the file transfer process, not your domain name. The “.com”, “.net”, etc., designations are considered top-level domain identifiers and are also disregarded for the purpose of a domain name trademark. For example, our domain name is http://www.sandiegobusinesslawfirm.com. If we submitted the domain name for registration, only the “sandiegobusinesslawfirm” portion would be considered for a mark.
Locators Cannot Be Registered
A domain name is a locator for file pages. When you type in your domain name, a server locates and displays files. If a domain is used solely for this purpose, it will not be granted a mark. Instead, the domain name must be incorporated into the site. For instance, Amazon is recognized as an online bookstore and the site actually has the word “Amazon” on every page. Since “Amazon.com” is more than a locator, Amazon can apply for and receive a trademark. If Amazon used the domain name, bookstore.com, the company would be able to register “Amazon”, but not “bookstore.”
Generic and Descriptive Terms
Domain names that are generic or descriptive in nature cannot be registered because they fail to designate a distinctive product or service. For example, “sandiegobusinesslawfirm” is comprised of generic terms and describes who and where we are, to wit, a San Diego business law firm. This domain name cannot be trademarked. The same result would occur with bank.com, book.com, advice.com, etc.
You may be thinking, “What about ‘Coke?’ “Coke” is a trademarked term because it is a distinctive term for a soft drink product. It just so happens that a brilliant marketing plan has convinced most people to refer to soft drinks as “cokes”, even if they actually prefer another brand!
Trademarks are an important factor in protecting your Internet business. Armed with a trademark, you can keep competitors from pulling traffic off the search engines when people search for your site. Building a BETTER Business online with Cliff Petry. Thanks for reading Domain name Trademarks. Learn more on domain names.
Do you need a domain name for your business? Here are just a few ways of purchasing one.
1. Think Up and Register Your Own Original Domain Name
Think up your own original name and register it at a domain name registrar. Although this seems obvious, many people feel that all the good domain names are already taken.
It is true that it won’t be easy to come up with a suitable name that has not already been registered. However, with some careful thought, you may come up with your own original domain name.
For example, I once was going to buy a certain domain name but someone else beat me to it. Upon reflection, I came up with a comparable (if not better) domain name myself and simply registered it.
2. Buy Already Expired Domain Names
Sometimes you can find the domain name you want from a list of already expired domain names. (I did!)
Visit whois.net (or a similar site) to “Search through deleted domains” by keyword.
This way you pay no commission (just the nominal domain name registration fee) as you are simply registering a “new” domain name.
3. Buy Domain Names on eBay
Another source of domain names is eBay. Look under both of these categories:
Computers & Networking: Other Hardware & Services: Domain Names; and
Business & Industrial: Websites & Businesses For Sale: Internet Businesses, Websites.
4. Approach the Domain Name Registrant
Perhaps the name you want has already been registered by someone else. Why not approach the domain name owner and make an offer? The owner’s contact information may be available on their website or from the domain name registrar.
5. Search the Internet
Visit domain name brokers, for sale and classified sites, forums, newsgroups, expiring domain names websites, search engines, auction sites, and other websites to find your domain name.
These, then, are just a few suggestions on where to buy your domain names.