Tips for Claiming Your Restaurant’s Local Directory Listings
If you have started an online marketing campaign for your restaurant, then one of the first things you will want to do is to claim your restaurant’s local directory listing.
These listing have replaced the old “Yellow Pages” and are one of the main ways in which customers look for restaurants today. In order to make sure your establishment shows up whenever potential customers search for a place to eat in your area, claim your restaurant’s local directory listings on as many platforms as possible.
This is similar to applying to be in the Yellow Pages; but it’s different in the fact that it’s digital. Fortunately, for restaurant owners, with a few simple tips, this process can actually be quite easy.
Claiming on Google
This is one of the first and most important places to claim your restaurant’s local directory as it is often the most-used directory. Log on to https://www.google.com/business/placesforbusiness/ and fill out the information. Make sure that you include information about hours, specials and menus. The more information you post, the better.
Yelp Local Directory
Many diners will turn to Yelp when considering a restaurant or to review one they have visited before. Go to https://biz.yelp.com/claiming to create a listing. After you have created a listing, make sure that you check back to read comments. This is a great way to see if there have been any issues in your establishment and to address both positive and negative reviews.
Many social media savvy restaurants are using Foursquare to help promote their companies. This a great, free way to help promote your business. Go to http://business.foursquare.com/listing/ to create a listing.
After you have claimed listing here, make sure you are using your listing. Update your information and photos and stay engaged with your customers.
Remember, these listings are like free advertisements so you will want to make sure that you are using these free resources accordingly. These listings can quickly promote any SEO campaign and help get the word out about your establishment. The more reviews and posts connected to the listing, the higher Google will rank you on their search engine results.
In other words, the more engaged you are with your listings, the better results you will get; resulting in a stronger, more visible online presence.
Remember, these listings are the base for any online marketing campaign; so take them seriously as they can pay off tremendously for your restaurant. Bought to you by Clifford Petry Owner at CliffatGoodlandLLC Inc. Your Local Business Consultant. Google Local Guide Clifford Petry